Content architecture
Supporting content was connected to commercial destinations and user questions.
Illustrative case study • Analytics SaaS
Northstar Analytics
A connected authority cluster for an embedded analytics platform.
Starting point
A promising product with fragmented search authority.
The company had useful expertise and several commercially important pages, but content and authority work were not organised around a shared buyer journey.
Campaign design
- Mapped four buyer-intent themes
- Prioritised commercial and comparison pages
- Built supporting editorial assets
- Matched opportunities to relevant audiences
- Created a repeatable review workflow
The work
Publisher mapping
Opportunities were grouped by subject relevance, audience and likely editorial format.
Campaign controls
Every proposed placement was reviewed for context and destination-page value.
Campaign snapshot
The engagement created a clearer system for deciding which assets to build, where authority was needed and how each opportunity supported qualified discovery. Metrics shown in this illustrative case study describe the campaign architecture rather than verified client results.
4priority content clusters
18mapped editorial opportunities
6supporting content assets
1shared reporting framework